Entries by Edison Research

Monthly Online Radio Listeners Now Exceed Half The Population 12+

For the first time since we started tracking Internet behaviors in 1998, a majority of Americans 12+ have listened in the last month to some kind of online radio (including Internet-only streaming services, like Pandora or Spotify, and the online streams of AM/FM radio stations.) According to the 2015 Infinite Dial study, 53% of Americans 12+ are monthly listeners […]

Why Businesspeople Love Podcasts

In fact, 23 reasons why. Jay Baer has put together a compelling (and exhaustive!) infographic on the power of podcasting for businesspeople and marketers, including some of our very own statistics. We at Edison are celebrating a decade of Podcast Research, and we can’t wait to add to this infographic in early 2015!     […]