Entries by Edison Research

The Infinite Dial 2015

The Infinite Dial 2015, the latest in a long-running series of studies on consumer adoption of digital media, was released today (see below for download information). This new national survey from Edison Research and Triton Digital found that 53 percent of Americans age 12 and older listen to online radio monthly and 44 percent, or 119 million […]

Triton Digital Partners With Edison Research To Deliver Podcast Measurement Technology

Webcast Metrics On Demand will Enable Publishers to Scale Sales Effort and Better Monetize Podcast Content LOS ANGELES — MARCH 2, 2015 — Triton Digital, a leading technology provider to the audio industry, today announced a partnership with Edison Research to deliver Webcast Metrics On Demand (WCMOD), a podcast audience measurement solution. Working together, the companies are combining […]

Monthly Online Radio Listeners Now Exceed Half The Population 12+

For the first time since we started tracking Internet behaviors in 1998, a majority of Americans 12+ have listened in the last month to some kind of online radio (including Internet-only streaming services, like Pandora or Spotify, and the online streams of AM/FM radio stations.) According to the 2015 Infinite Dial study, 53% of Americans 12+ are monthly listeners […]