The Interactive Advertising Bureau (IAB) today released the “IAB-Edison Research Podcast Advertising Study,” a survey of nearly 1000 podcast listeners conducted in partnership with Edison Research, which finds that nearly two-thirds (65%) of fans are more willing to consider purchasing products and services they learn about during a podcast. Sixty percent also state that, given […]
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. The PDF (below) charts the rise of podcasting over the past decade, and also includes information on the following: Demographics Podcast Consumption Device Usage Social Media Behaviors Other […]
We’ve all seen statistics on how many people use various social networking platforms, but which networks do they prefer to use? In this year’s edition of The Infinite Dial, we asked a random, representative sample of Americans 12+ not only to tell us which social sites and services they used, but also which ones they […]
Edison Research conducted a shopper profile study for EYE. This study identified consumer habits and behaviors of those that shop at malls with EyeCorp media as well as measured consumer attitudes and perceptions. Among the findings included the following: Mobile is an integral part of the purchase process. Mall shoppers actively use their phones to multi-task. […]
Half of Americans Listen to Online Radio Weekly; Podcast Consumption Surges Powered in part by the ever-expanding proliferation of smartphones, digital audio behaviors such as listening to online radio and podcasts are achieving significant mass usage, according to the Infinite Dial 2016, the latest in a long-running series of studies on consumer adoption of digital […]