Entries by Edison Research

Edison Conducts Study Of Consumer Behavior In Malls

Edison Research conducted a shopper profile study for EYE. This study identified consumer habits and behaviors of those that shop at malls with EyeCorp media as well as measured consumer attitudes and perceptions. Among the findings included the following: Mobile is an integral part of the purchase process. Mall shoppers actively use their phones to multi-task. […]

The Infinite Dial 2016

Half of Americans Listen to Online Radio Weekly; Podcast Consumption Surges Powered in part by the ever-expanding proliferation of smartphones, digital audio behaviors such as listening to online radio and podcasts are achieving significant mass usage, according to the Infinite Dial 2016, the latest in a long-running series of studies on consumer adoption of digital […]

Edison Research Successfully Conducts Entrance Polls For The 2016 Iowa Caucus Amidst Record Turnout

On Monday, Feb 1 2016, Edison Research successfully conducted entrance polling for the Iowa Caucuses on behalf of the National Election Pool (NEP). Edison interviewed 3454 voters at randomly-selected Republican and Democratic caucus sites. The Republican turnout was approximately 187,000 people, a record for the Iowa Caucus, and the Democratic turnout was 171,000. Senator Ted Cruz […]