Arbitron and Edison take a comprehensive look at the battle for entertainment and information in the car. What is, and will be, the impact on radio for Satellite Radio, cell phones, more traffic, GPS systems, DVD Players, and all the other distractions for people in their vehicles.
Arbitron and Edison examine how new media usage, such as satellite radio, personal video recorders and DVDs, have become part of mainstream consumer habits. In fact, approximately 50 million Americans have used Internet audio or video in the last month. The scope of our latest research has been expanded to include information on “Early Adopters,” […]
In our most recent study we explored behavioral and attitudinal trends as they relate to purchasing, or not purchasing, music. Hot topics such as the perceived quality of new releases, passion about music, and perceptions of the recording industry were also explored. The study was sponsored by the trade publication Radio and Records.
Arbitron and Edison explore the growing popularity of streaming media as well as the latest Internet usage trends. The study also looks at consumer awareness, interest and ownership of several new digital devices including flat panel TV sets/computer monitors, digital cameras and high-definition televisions.
This national survey of Country Music from the viewpoint of the younger generation was presented at the 34rd Annual Country Radio Seminar. Some of the questions the study addressed include, “Why are a number of 15 to 29 year-olds resistant to listening to Country Music?”, “How can the Country Music industry battle the dominance of […]