Entries by Edison Research

The Internet, Your Audience and E-Commerce

Edison’s Internet research goes International! This study was presented at the NAB European Radio Conference on October 26th, 1999. Internet usage by radio listeners in Germany, the U.K. and the U.S. and the potential impact of new media on radio was explored in this latest Internet Study. Find out how you can maximize the potential […]

A Statistician Looks at Country

The study presented by Larry Rosin at CRS 30 is still available online. Edison Media Research conducted this national survey of 611 country music listeners to explain the erosion in Country radio listening and to provide ideas for restoring positive momentum to Country radio. The study was sponsored by Country Radio Broadcasters and the results […]