Entries by Edison Research

The Side Channel Study: Extending Your Brand on the Internet

Arbitron and Edison take the first ever look at a new phenomenon in Webcasting called Side Channels. Side Channels are Internet-based extensions of radio station programming that complements or extends the station’s over-the-air brand. The study reveals how consumers use Side Channels and what they think of them. Plus, Arbitron and Edison provide several practical […]

Radio Station Web Site Content: An In-Depth Look

As the Internet continues to grow, a radio station’s online presence becomes increasingly important; as such, it is crucial to know both what features radio station Web sites have and what features visitors are looking for. To date, however, the radio industry lacks a comprehensive synthesis of this information. Therefore, we present this report.