Entries by Edison Research

The Side Channel Study: Extending Your Brand on the Internet

Arbitron and Edison take the first ever look at a new phenomenon in Webcasting called Side Channels. Side Channels are Internet-based extensions of radio station programming that complements or extends the station’s over-the-air brand. The study reveals how consumers use Side Channels and what they think of them. Plus, Arbitron and Edison provide several practical […]

Radio Station Web Site Content: An In-Depth Look

As the Internet continues to grow, a radio station’s online presence becomes increasingly important; as such, it is crucial to know both what features radio station Web sites have and what features visitors are looking for. To date, however, the radio industry lacks a comprehensive synthesis of this information. Therefore, we present this report.

Internet Study IV: The Rock Spin

This study was presented at the Jacobs Media Alternative and Active Rock Summit at R&R2000, June 14th in Los Angeles. This study looked at data collected from Alternative and AOR P1s in our latest Internet study. Learn why the Internet creates so many opportunities for the Rock format.