Entries by Edison Research

Internet & Multimedia 12: The Value of Internet Broadcast Advertising

Arbitron and Edison examine the size, characteristics and consumer habits of the Internet Broadcast audience and the most effective way to market to this elite segment of the U.S. population. The media habits of this group are compared and contrasted with the rest of the Internet community and the U.S. population in general. Also included are other evolving digital devices and new media technologies including satellite radio and personal video recorders.

Internet & Multimedia 11: New Media Enters the Mainstream

Arbitron and Edison examine how new media usage, such as satellite radio, personal video recorders and DVDs, have become part of mainstream consumer habits. In fact, approximately 50 million Americans have used Internet audio or video in the last month. The scope of our latest research has been expanded to include information on “Early Adopters,” […]