Arbitron and Edison examine the size, characteristics and consumer habits of the Internet Broadcast audience and the most effective way to market to this elite segment of the U.S. population. The media habits of this group are compared and contrasted with the rest of the Internet community and the U.S. population in general. Also included are other evolving digital devices and new media technologies including satellite radio and personal video recorders.
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This online survey of 13,000 Rock radio listeners by Edison Media Research and Jacobs Media found that although indecency on the radio is a concern for many, these listeners do not support government regulation of the airwaves.
Arbitron and Edison premiere a new study of radio listening in cars, with data from new research performed in both the US and the UK, combined with ratings data from many European countries. This all-new presentation will show in-car radio listening trends, the impact of new technologies that are making the in-car environment more competitive, […]
Arbitron and Edison take a comprehensive look at the battle for entertainment and information in the car. What is, and will be, the impact on radio for Satellite Radio, cell phones, more traffic, GPS systems, DVD Players, and all the other distractions for people in their vehicles.
Arbitron and Edison examine how new media usage, such as satellite radio, personal video recorders and DVDs, have become part of mainstream consumer habits. In fact, approximately 50 million Americans have used Internet audio or video in the last month. The scope of our latest research has been expanded to include information on “Early Adopters,” […]