Entries by Edison Research

UK Record Breakers Study

This comprehensive survey of record buyers in the UK explored the differences in music purchasing behavior between the US and the UK – unlike the US, UK record sales have not declined sharply this year. Learn about the role of the Internet, the influence of different media on record promotions, tastes and trends in music […]

What Advertisers Really Think About Radio

We asked European advertisers how radio measures up to other mediums when it comes to advertising effectiveness. Learn what they told us and how you can use this information to increase revenues at your station. This study was presented at the NAB European Radio Conference.