Company News · February 22, 2009

AMERICANS CHOOSE “SLUMDOG MILLIONAIRE” AS ‘BEST PICTURE’

By edisonresearch

Rags-to-Riches tale prevails over “Milk” in exit poll among Americans who have seen all five nominated films

In a first-of-its-kind exit poll of movie-goers who watched all five “Best Picture” nominees for tonight’s Oscars® program, the runaway winner was “Slumdog Millionaire.” Garnering 45 percent of all the votes, “Slumdog Millionaire” was the clear choice, besting “Milk,” which came in second with 26 percent of the votes.

The survey’s 915 respondents came from guests at the AMC Best Picture Showcasesm at AMC theatres around the country on Saturday, February 21. All respondents saw each of the five movies. Edison Research, the company which also performs the presidential exit polls on Election Day for the major U.S. television networks and news organizations, executed the survey.

The final results were as follows:

Total Sample

MOVIE % of Sample Selecting as ’Best Picture’
Slumdog Millionaire
45%
Milk
26%
The Curious Case of Benjamin Button
12%
The Reader
9%
Frost/Nixon
8%

Men

MOVIE % of Sample Selecting as ’Best Picture’
Slumdog Millionaire
43%
Milk
27%
The Curious Case of Benjamin Button
12%
Frost/Nixon
10%
The Reader
8%

Women

MOVIE % of Sample Selecting as ’Best Picture’
Slumdog Millionaire
47%
Milk
26%
The Curious Case of Benjamin Button
11%
The Reader
9%
Frost/Nixon
7%

Persons 18-24

MOVIE % of Sample Selecting as ’Best Picture’
Slumdog Millionaire
57%
Milk
23%
The Curious Case of Benjamin Button
8%
The Reader
6%
Frost/Nixon
6%

Persons 25-34

MOVIE % of Sample Selecting as ’Best Picture’
Slumdog Millionaire
44%
Milk
32%
The Curious Case of Benjamin Button
11%
Frost/Nixon
7%
The Reader
6%

Persons 35-44

MOVIE % of Sample Selecting as ’Best Picture’
Slumdog Millionaire
46%
Milk
22%
The Curious Case of Benjamin Button
14%
The Reader
13%
Frost/Nixon
5%

Persons 45-54

MOVIE % of Sample Selecting as ’Best Picture’
Slumdog Millionaire
33%
Milk
25%
The Curious Case of Benjamin Button
19%
The Reader
16%
Frost/Nixon
7%

Persons 55+

MOVIE % of Sample Selecting as ’Best Picture’
Slumdog Millionaire
43%
Milk
19%
Frost/Nixon
17%
The Reader
13%
The Curious Case of Benjamin Button
8%

Average Rating (1-5 Scale)

MOVIE Avg. Rating (5=best)
Slumdog Millionaire
4.54
Milk
4.48
Frost/Nixon
4.03
The Curious Case of Benjamin Button
3.86
The Reader
3.83

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