New from Arbitron/Edison Research Infinite Dial: There Is Near Universal Usage of AM/FM Radio In-Car Among Adult Classic Rock/Classic Hits Format P1s

Ninety-four percent of Classic Rock/Classic Hits format P1s age 18+ listen to AM/FM radio in-car. To learn more, Arbitron clients can download the full Classic Rock/Classic Hits format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research […]

New from Arbitron/Edison Research Infinite Dial: Public Radio Format P1s Are Nearly Twice as Likely to Have Signed Up to Receive Email From Their P1 Radio Station

Fifteen percent of Public Radio format P1s have signed up to receive email from the one radio station they listen to most, compared to eight percent of Americans age 12+. In addition, Public Radio format P1s are nearly three times as likely to have listened to a podcast in the last month (34 percent), compared […]

New from Arbitron/Edison Research Infinite Dial: Religious Format P1s Are Twice as Likely to Have Signed Up to Receive Email From Their P1 Radio Station

Eighteen percent of Religious format P1s have signed up to receive email from the one radio station they listen to most, compared to 8 percent of Americans age 12+.  To learn more, Arbitron clients can download the full Religious format P1s presentation free of charge from Arbitron at my.arbitron.com.  Previous studies, including the full Infinite […]

Landmark Edison/Arbitron PPM Study Released

Department store magnate John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” In this breakthrough study, Edison Media and Arbitron have encoded the TV commercials run by radio stations and matched them against PPM listenership. Does a television commercial get non-users to […]