Twitter Usage In America: 2010 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Series. This study presents three years of tracking data from a nationally representative telephone survey (via landline and mobile phone) of 1,753 Americans, and was conducted in February 2010.
This report details new data on the awareness and usage of Twitter, along with user demographics, status updating behaviors, brand following activity and even an early look at location-based social networking. The study was originally presented on Thursday, April 29th, in an online presentation.
Highlights of the study include:
- Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)
- Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
- Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
- 51% of active Twitter users follow companies, brands or products on social networks
For the complete report, including a downloadable PDF of the slides and executive summary, please click here: