Company News · January 16, 2008

The Exit Polling Consumer Confidence Index

By Tom Webster

So far we have asked Republican voters in three states what they felt was the most important issue of this year’s election. The results over time present a different take on “consumer confidence:”

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Admittedly, Michigan may be a bit of an outlier due to the condition of their state’s economy, but if this trend continues (pushing Iraq and Immigration further down the list in terms of priority) this may favor the fortunes of executives (such as Romney, Giuliani or perhaps even Bloomberg) over legislators. Certainly, the issues the candidates will be talking about over the coming months will increasingly turn to matters domestic if this trend line continues in Nevada and South Carolina.

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