We are enormously pleased with the success our client Activision is enjoying with its recent “Call of Duty: Black Ops” videogame release. Edison provided some of the pre-launch research for this title, and while we can’t talk about the details of our involvement (you know, it is Black Ops, after all), Team Edison is very proud to have played a part in what is now the biggest entertainment launch in history.
In its first 24 hours, Call of Duty: Black Ops took in $360 million in America and the U.K., on sales of 5.6 million units. Not only does this shatter the previous record for a videogame release (for the last title in this series, Call of Duty: Modern Warfare, which took in $310 million on its first day), it outsold any music, film, or videogame release ever in terms of first day revenue. To put it in perspective, Black Ops took in more revenue on day one than Avatar did at the box office during its first three weeks combined.
No, hits aren’t dead. Congrats to Activision and to my colleagues at Team Edison for their sterling behind-the-scenes work. As for our contribution, there is no truth to the rumor that I served as a model for the title’s lead character, the shadowy operative named “Mason.” No, really. No truth.
Finally, enjoy some of the great marketing Activision has cooked up for this title – you may see some familiar faces.