The Connected Grandparent 2012

The Connected Grandparent 2012 is derived from the 20th study in the Edison Research/Arbitron Internet and Multimedia Research Series, and is based upon a national, representative sample of 2,020 Americans 12+. The study looks at demographics, behavior and other aspects related to how Grandparents in America use technology and media.

Edison collaborated with noted expert Linda Ury Greenberg on this report, which explores the modern grandparent, and examines both the perceptions and behaviors these Americans have about such topics as smartphones, Facebook, and other aspects of technology and media. Among the principal findings:

* Nearly Three in Ten Americans are Grandparents
* One-third of Grandparents are working full or part-time.
* Nearly two-thirds of Grandparents have a home wi-fi network
* More than one-third of Grandparents have a Facebook account
* 83% of Grandparents have a mobile phone

The complete study is available to view below and for download on our Slideshare page. For more information, contact Tom Webster at Edison Research or Linda Ury Greenberg at her website here.

For more data on how Americans use mobile, social and other technology, subscribe to Edison’s mailing list here.

How the study was conducted

A total of 2,020 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 20 to February 19, 2012, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2011 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 45% of the completed interviews and RDD sampled respondents represent 55% of the completed interviews. The study includes a total of 500 cell phone interviews.

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