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Share of Ear® study shows audio consumption on Mobile Devices

One of the many ways that our Share of Ear™ study helps us understand the audio space is the ability to look at different parts of the space.  Recently someone asked me about what people listen to on mobile devices — and the good news is our Share of Ear research can answer this.  The graph below shows the share of audio consumption on mobile devices, (which also includes iPods and tablets):

Share of Ear on mobile devices

With the smartphone ever a greater part of people’s lives, this will be one statistic we will be tracking closely as our studies roll out.