May the FOMO be with you

In honor of Star Wars Day (May the 4th) we wanted to revisit our space-inspired “Ear Wars: The Listeners Speak Back” research presentation from 2016’s Country Radio Seminar. With increasing competition from other forms of audio, this presentation urged broadcasters to instill “FOMO” (Fear of Missing Out) at every opportunity in the broadcast day – if […]

Megan Lazovick

CRS 2016 Research Presentation: “Ear Wars”

This morning, Edison’s Larry Rosin and Megan Lazovick presented “Ear Wars: The Listeners Speak Back” at the 2016 Country Radio Seminar in Nashville. This year’s research study combined a 1,560 respondent online survey with listener and radio station interviews in three markets: Terre Haute, IN, Knoxville, TN, and Philadelphia, PA. With increasing competition from other […]

Edison Research