In honor of Star Wars Day (May the 4th) we wanted to revisit our space-inspired “Ear Wars: The Listeners Speak Back” research presentation from 2016’s Country Radio Seminar.
With increasing competition from other forms of audio, this presentation urged broadcasters to instill “FOMO” (Fear of Missing Out) at every opportunity in the broadcast day – if you’re not listening to the radio, you’re missing out.
“Ear Wars” combined a 1,560 respondent online survey with listener and radio station interviews in three markets: Terre Haute, IN, Knoxville, TN, and Philadelphia, PA. Survey data and interviews with listeners show that connection, engagement, and community involvement are all important ways for radio stations to create reasons to keep listening. We also visited top radio stations WIVK, WTHI, and WXTU to illustrate just a few of the methods stations can employ to meaningfully engage with listeners.
Broadcasters: how have you used the FOMO philosophy in your programming?
The full presentation deck, including graphs, relevant data points, and videos is available through CustomShow at:
Simply enter your e-mail address to access the deck – no registration or downloads are required.
The station & listener video features can be viewed separately here.