Super Bowl Dreams For Country Music: Winning Over Today¹s Younger Generation

This national survey of Country Music from the viewpoint of the younger generation was presented at the 34rd Annual Country Radio Seminar. Some of the questions the study addressed include, “Why are a number of 15 to 29 year-olds resistant to listening to Country Music?”, “How can the Country Music industry battle the dominance of Hip-Hop and R&B among these younger listeners?”, and “What marketing strategies can be developed to win them over?”

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