Some Big News For Podcasting

CarollaMy compadres at Edison and I are very excited to announce that we are now providing podcast measurement ratings and metrics for the Launchpad Digital Media suite of programs. If you are at all involved in podcasting, you know that Edison has been committed to the space since 2006, and has provided credible third party usage statistics for the past six years–and I’ve gladly shared these stats with podcasters since the first Podcast and New Media Expo in Ontario, California, and at various Podcamps and Blogworld sessions ever since.

I love the medium–we love the medium–and we are excited to see what Norm Pattiz and Launchpad are going to do in this space. If you don’t know those names, you know the names they represent: Launchpad’s digital roster includes podcasts from Adam Carolla, CBS News, Dr. Drew, Penn Jillette, Tom Green, Jay Mohr and an ever-growing stable of the industry’s most talented personalities.

60minutesWe’re big believers in podcasting, and big believers in what Norm is putting together here. Norm’s prior ventures include founding Westwood One–essentially inventing radio syndication–and bringing the likes of the NFL, Casey Kasem and Meet The Press to radios nationwide. We are thrilled to be able to bring the same methodologies we have successfully employed to provide credible third-party measurement to Pandora and other clients for Launchpad’s lineup of top-notch talent.

Our goal is to accurately and credibly report podcast consumption statistics that provide advertisers with audience metrics they can trust. And when advertisers trust the metrics, advertising dollars follow. It’s a charge we take very seriously, and we can’t wait to see where all of this leads.

I’m bullish on podcasting. There have never been more quality programs and more available listeners than there are right now. And I am personally thrilled to be able to contribute to the medium’s continuing usage as a preferred vehicle for advertising. Also, I am a huge Penn and Teller fanboy, so providing metrics for Penn’s podcast? Yeah, sign me up.

We’ll have more on this soon!

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