After years of being encouraged to keep it tight, the success of Jack/Bob-type formats means that PDs are suddenly looking to build 1,000 song libraries of their own, or at least add some depth to their existing playlist. And already some decisions that made sense in some very particular market situations are now being institutionalized around the country—regardless of whether they make sense in other markets. If you’re designing a library from scratch, or if you’re just adding “throwback” or “legends” cuts to a successful station, read this week’s Ross On Radio: The Care And Feeding Of Variety: Building A 1,000 Song Library.
Canada’s Jack and Bob stations average 1,000 songs in active rotation. They avoid traditional positioning, as does “deep cuts” Classic Rocker KQMT Denver. So why did those stations resonate with an audience when New York’s WNEW (Blink 102.7) try many of the same things unsuccessfully?
This post is from Edison’s Weekly Insights email. Subscribe here. After TikTok went dark on January 18th, 2025, and rose again the day after, creators on the platform got a taste of how many eyes they stand to lose if it were gone permanently, but what about ears? As discussions around the potential ban of […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this week’s Insight: The home stretch to the U.S. general election has begun, and many consumers simply can’t get enough coverage of politics. With this in mind, we decided to use Edison Podcast Metrics™ to look at the […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this week’s Insight: True crime podcasts have become a cultural phenomenon, captivating listeners around the U.S. From gripping tales of unsolved mysteries to in-depth explorations of notorious cases, these podcasts have tapped into a deep fascination with […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this week’s insight: When Alice falls down the rabbit hole, she enters a new world of wonders. So it is, apparently, with many podcast listeners. Once many people start listening to podcasts, they are hooked and start […]
True Crime is the third most listened-to genre in podcasting in the U.S. Download the True Crime Consumer Report Edison Research today debuted the True Crime Consumer Report with audiochuck media company, which provides new insights from True Crime fans that transform perceptions of the genre and of True Crime audience growth. The report was presented […]
Join Megan Lazovick, Vice President at Edison Research, for “Building a Powerful Community in Podcasting” on August 20 at 3:45 PM EDT at Podcast Movement. She will host this discussion that will focus on leveraging the power of listener communities to aid the growth and mission of a podcast. Hosts of audiochuck shows and business […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this week’s insight: This week Edison Research is proud to announce the Top 50 U.S. podcasts among weekly listeners age 13+ for the second quarter of 2024. Edison Podcast Metrics™ is the only podcast measurement service in the U.S. […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this digital age, social media platforms have become more than just places to connect — they are sources for cultural discovery. The latest findings from The Infinite Dial 2024, supported by Audacy, Cumulus Media, and SiriusXM Media, unveil […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Readers love rankers. We love lists of things in descending (or ascending) order that allow us to judge the particular items on some sort of qualitative or quantitative measure. Some rankers, like The 25 Best Beaches in the U.S.A […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Since we began tracking the entire world of audio with our Share of Ear® survey in 2014, we have chronicled the rise of all forms of digital audio, with podcasting as one of the clear gainers over these years. […]
