Rob Farbman is Edison Research’s Senior Vice President. He is responsible for day-to-day management of research operations at Edison. One area of focus for Farbman is directing Edison’s work for the National Election Pool providing election polling to ABC News, CBS News, CNN, and NBC News. Farbman also oversees Edison’s election exit polling for international clients, most recently in Venezuela, the Republic of Georgia and Iraq. Farbman manages Edison’s work in the Middle East and Africa, including research for U.S. Government broadcasting ventures: Radio Sawa, Radio Farda, and the Voice of America Africa Service. Farbman directs many of Edison’s high profile public opinion surveys including the Marketplace-Edison Research Poll, the Univision Hispanic Tracking Survey, and projects for the Gates Foundation. Prior to joining Edison Research, Farbman was Director of Mitofsky International, a public opinion research company. Farbman has also served as Manager of Operations for Voter Research & Surveys and in research positions at CBS News and for the television syndication company King World Productions.
Farbman is a graduate of the University of Massachusetts. He is a member of the Marketing Research Association and has served multiple times on the Executive Council of the New York Chapter of the American Association for Public Opinion Research.