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Coaching and motivating talent is more than just numbers—the best talent research taps into the emotions of your listeners and discovers what makes them passionate about your on-air personalities.
If you have watched any of the 2004 Presidential Debates, you have seen some of Edison’s work with digital talent measurement. Now, Edison brings over a decade of personality research experience to our latest product, the Edison Digital Talent Perceptual (DTP). More than just a way to measure your airstaff, the DTP provides the means to truly empower and energize your on-air talent. The DTP combines cutting edge technology with the industry’s most rigorous and sound research techniques to give you and your talent all the tools necessary to drive listener passion—and ratings.
The DTP can be used for morning shows, specialty programming—even promotions. By combining the best aspects of a focus group with the accurate measurement of the DTP system, Edison can help your station truly get to the heart of the issues that confront your station today.