Radio and Music Case Studies

Recent Projects

Radio Sawa

In the Summer of 2001, the Broadcasting Board of Governors – the body that oversees all U.S. government-sponsored international broadcasting – began to flesh out an idea that would reshape the government’s goals and strategy for reaching out to the Arabic World through the media. The goal of providing news reports to the region through American produced radio was nothing new (The Voice of America had done it for years), but surrounding these news reports with compelling, exciting, research supported programming was.

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Maverick Records - Alanis Morissette

Edison Media Research has been engaged by a variety of music companies to help them with forecasting the success or failure of various projects.

One of the most compelling of these projects was a series of research studies performed for Maverick Records in 1999. The topic: Alanis Morissette’s follow-up album to her smash hit “Jagged Little Pill.”

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