The Leading Podcast Research Company In The World

Edison Research data powers many of the most listened-to podcasts in the world, and our industry studies on consumer behavior, demographics, and monetization of podcasting are used by scores of successful companies in the space. Edison’s leadership in podcasting has driven the most influential studies of the medium, including the following:

…and many more. Edison has been continuously researching podcasting since 2005, and our data on podcast consumption is relied upon by thousands of podcasters all over the world. In addition to our regular stand-alone reports on podcasting, we have coved the medium in our Infinite Dial series for over a decade, and recently unveiled new measures of podcasting’s Share of Ear®. In addition, we have provided private research and consultation services for many of the leaders in the podcasting space, including these companies:

Here’s how we can help you:

Audience Research

Edison can provide your podcast with credible research to provide crucial information on the demographics of your audience. Podcasts reach a highly targeted audience with great efficiency, and an Edison-backed survey of that audience will provide advertisers, agencies, and media buyers with information they can trust.

Measurement Metrics

One of the key issues podcasters face is the myriad of hosting and metrics options available. Edison has developed its own in-house measurement portal that automatically aggregates metrics from a wide variety of sources into one clear dashboard that gives podcast networks and producers an immediate breakdown of their downloads and trend information.

Brand Lift Studies

Edison partners with networks, shows, and leading brands to determine the real, measurable impact of podcast advertising campaigns. Our process involves executing methodologically sound pre- and post-campaign surveys, using industry-standard measures of awareness, fit, and lift. In addition, we work with agencies, media buyers, and the brands themselves to incorporate custom metrics and key performance indicators into every study, allowing stakeholders to calibrate and compare the effectiveness of their podcast campaigns with their other media placements. We have conducted Brand Lift studies for a wide variety of brands and categories, from leading retailers to financial services products, restaurants, consumer packaged goods, and more.

Consulting Services

Content providers can leverage Edison’s decade of experience in the medium through an ongoing consulting arrangement.

For more information on these or other Edison podcast services, call (908) 707-4707, or contact Tom Webster.

Recent Articles on Podcasting

Podcast Movement 2017

Podcast Movement 2017

Edison Research President, Larry Rosin, and VP of Strategy, Tom Webster, presented the keynote at Podcast Movement 2017: “Share of Speech: Podcasting’s Place in the World of Spoken-Word Audio,” today in Anaheim, CA, with data taken from Edison’s Shareof Ear® series. Contact us for more information.

The Podcast Consumer 2017

The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, […]

Save The Date For The Podcast Consumer 2017

The Podcast Consumer 2017, the latest in an annual series of studies from Edison, will debut in a free webinar at 2PM on Tuesday, April 18th. Hosted by Edison VP of Strategy, Tom Webster, this 30-minute presentation will combine data from The Infinite Dial, Edison’s annual study of consumer habits presented in conjunction with Triton […]

Podcast Research

Edison Down Under

On October 13, Edison Director of Research Kevin Lubin spoke at RAIN Summit Australia about Australia’s growing interest in podcasts.  The conference, which was held in Melbourne, Australia, showcased experts in radio, podcasting, and other digital media.  Kevin discussed Edison Research’s Podcast Consumer Australia 2017 report, illustrating the distinctive differences between podcast listeners in Australia […]

Megan Lazovick: Pod Person

On September 17, Edison Director of Research Megan Lazovick spoke at the Next Radio Conference in London to discuss podcasting’s increasing share of ear in the United States. While music remains the most listened to type of audio in the US, podcasting has made impressive strides in the last few years. At the conference, Megan […]

Podcast Movement 2017

Podcast Movement 2017

Edison Research President, Larry Rosin, and VP of Strategy, Tom Webster, presented the keynote at Podcast Movement 2017: “Share of Speech: Podcasting’s Place in the World of Spoken-Word Audio,” today in Anaheim, CA, with data taken from Edison’s Shareof Ear® series. Contact us for more information.