by Edison Research President Larry Rosin With the resurgence of Soft AC radio stations has come the revival of a word that had been all but banished from broadcast radio: “Relaxing.” Coming in with all the “Breeze” stations and their cousins are slogans like “Relaxing Favorites at Work,” and “Lite Relaxing Favorites.” Stations are once […]
Podcasting and Audiobooks Both Attain 50% Reach; Facebook Usage Continues to Drop Edison Research and Triton Digital reveal results of The Infinite Dial 2019 Podcasting shows explosive year-over-year growth as gains in spoken-word audio mark the 2019 Infinite Dial Study by Edison Research and Triton Digital®. Among the U.S. population ages 12 and older, the […]
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Edison Research conducted an online survey of 1,013 Americans, ages 18+, to gauge their recall and perceptions of DOOH advertising in the places where they work, shop, eat, and travel. Nearly two-thirds of Americans (65%) say that they recall seeing an out-of-home digital video display in nearly 20 different locations in the last month.
Today Edison Research’s Larry Rosin, Megan Lazovick and Laura Ivey presented a brand new research study, “Understanding Parents, Teens, and Country Music.” This special presentation, commissioned by Country Radio Seminar (CRS) for their 50th anniversary, looks at both the present and the future of Country, radio, and how music gets passed down…and up. This comprehensive […]
Listening to ‘Owned Music’ is the biggest loser in the audio space over the last five years. In 2014, Edison Research, the leader in the study and analysis of what people listen to in the USA and beyond, began the Share of Ear® survey, the first study designed to measure the total audio space. Having […]
Please save the date for the 2019 Edison Research/Triton Digital Infinite Dial webinar, which will take place on Wednesday, March 6th, at 2 PM Eastern. We will be streaming the results live online, and the complete presentation will be available at edisonresearch.com and tritondigital.com subsequent to the webinar. The Infinite Dial remains the longest-running study […]
As Edison Research’s Share of Ear® studies have consistently shown, when people are in their cars, it is AM/FM Radio that is the overwhelmingly dominant audio companion – -with 67% of all listening going to broadcast radio. No matter the age of the car one is driving, this is the case. AM/FM garners a strong […]
Click here to download the Women and Economic Anxiety study from the Marketplace-Edison Research Poll. Women in the U.S. are losing sleep over their financial situations, feel more anxious than men about their personal financial circumstances, and are less likely than men to say the economy is strong. For women of color in the U.S., […]
Smart Speakers See 78% Increase Year Over Year: Smart Audio Report from NPR and Edison Research at CES Multi-Device Households Drive Growth The latest survey from NPR and Edison Research, conducted after the December 2018 holidays, confirms continued increases in the U.S. voice-activated smart speaker market: 53M people A18+ in the U.S. (21% of the […]
By Megan Lazovick Thirteen years ago, when the only ways to listen to a podcast were through a computer or by transferring it to an iPod, someone from Edison Research added a question about podcast listening to our annual study Infinite Dial study. Thanks to the foresight of that hero of an audio geek, Edison […]
Click here to download the Edison Research Marketplace Poll Gig Economy report 12.12.18 Almost one-fourth of American adults earn money in the gig economy, and the ones who earn their primary income in the gig economy are much more likely to have anxiety and feel financially insecure than non-gig workers. Twenty-four percent of Americans earn […]
