Somerville, New Jersey — June 3, 2014 — P1 listeners to Public Radio are more likely to use social media than the average listener, and they are twice as likely to have a profile on LinkedIn, the job networking site. That is one key finding from “The Infinite Dial 2014: A Look at Public Radio […]
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Somerville, New Jersey — May 29, 2014 — P1 listeners to Country radio are less likely than the national average to listen to online radio overall, and Pandora specifically. They are more interested than the average listener in keeping up-to-date with music and more likely to use radio to find out about music. These and […]
Edison President Larry Rosin presented “The Infinite Dial: 2014” at the SF MusicTech Summit on May 20, 2014. Download the presentation slides here.
Last week we had the privilege of presenting data from Edison Research’s Infinite Dial study at the Christian Music Broadcasters’ Chicago Non Terrestrial / Social Media Momentum Summit. It was fantastic to see a group of industry professionals devote an entire day to an aspect of the radio business that is so crucial at this […]
Somerville, New Jersey — May 6, 2014 — P1 listeners to stations that play today’s Rock are aggressively interested in keeping up-to-date with music, and they turn to AM/FM radio in greater numbers than the average listener to do so. Half of Classic Rock/Classic Hits radio P1 listeners say it is important to keep up-to-date with music. […]