One in Five Stern Listeners Likely to Subscribe to Sirius for Stern

Twenty-two percent of those who listen to Howard Stern on the radio say they are either “very” or “somewhat” likely to subscribe to Sirius Satellite Radio specifically because Howard Stern will be available on the service.
Want to know more? Check out the 2005 Arbitron/Edison Internet and Multimedia Study for information on Satellite Radio, iPods, time-shifting and more.
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