Company News · June 30, 2008

Oldies/Classic Hits: Time Keeps On Slippin’ Slippin’ . . . .

By sross

For many years, Oldies and Classic Rock radio’s strength was their relatively glacial change. Now Oldies has become “Classic Hits,” the age and era focus continues to shift, and Motley Crue on Classic Rock is more than
a lyric.
In this presentation, first unveiled June 26 at Conclave, Edison Media Research VP of Programming Sean Ross talks about how listeners’ radio histories make programming now a changing target, and what to make of a world where 38-year-old women like Flo Rida and 17 year olds like Classic Rock.


View Presentation (PDF)

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