New Research on Facebook “Quitters”

New research on Facebook indicates that 4% of Americans 12+, and 5% of teens, indicate that they once had profiles on Facebook, but now no longer have those profiles. Adding those numbers into the percentage of the population who currently maintain those profiles, we see that 62% of the total population has ever had a Facebook account, and 84% of teens have ever had a profile on the popular social networking service. More on this stat can be found here, and an in-depth look at teen usage of Facebook can be found in this article on Convince and Convert.

Facebook Quitters

These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

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