Company News · September 20, 2005
Nearly Three in Ten Teens Find Radio Commercials Always or Usually Informative
By Tom Webster
When asked how informative commercials they hear on the radio are, 29% of 12-17s said they find radio commercials to be “always” or “usually” informative. This compares to 21% of those age 18+ who “always” or “usually” find radio commercials to be informative.
Want to know more? Check out the Edison Media Research/Arbitron Spot Load Study 2005 for information on how radio listeners react to the number and placement of radio commercials they hear, how this varies by format, demographic, and listening location, and more.
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When asked how informative commercials they hear on the radio are, 29% of 12-17s said they find radio commercials to be “always” or “usually” informative. This compares to 21% of those age 18+ who “always” or “usually” find radio commercials to be informative.
Want to know more? Check out the Edison Media Research/Arbitron Spot Load Study 2005 for information on how radio listeners react to the number and placement of radio commercials they hear, how this varies by format, demographic, and listening location, and more.