From its beginnings as primarily a radio audience research company, Edison Media Research has expanded to research of “audiences” and samples of all kinds. Edison is rapidly becoming a leader in Opinion Research and Market Research of various kinds.
One of our primary areas of specialization is the transfer of our skills and experience performing political exit polls to other fields. Over the years, we have conducted successful exit polls at concert venues, boat docks, airports, malls, retail stores, movie theaters, and many other locations where there is a flow of people. For more information about using our exit poll talents for your research needs, click here.
Our survey research talents are increasingly used for all manner of Opinion Research projects. Clients from magazines, cable television networks, news organizations, Washington-based and other lobbying groups or PACs, and others are putting our skills to use. For more about our Opinion Research practice, click here.
Beyond our specializations in Music, Radio, Politics, and Exit Polls, we also have a rapidly growing practice in Market Research of all kinds. In particular, we specialize in Market Research for and about consumer technology and other related products. For more on Market Research from Edison, click here.
Edison Media Research has custom software that allows us to perform research over the Internet of all kinds. For more about our Internet Research capabilities, click here.