Johanna Roche is the Director of Research for Edison Research and has been with the company since 2001. Johanna helps clients explore their research goals and identify which type of research best fits their needs. Her specialty in customized field research studies includes exit poll research where she has managed studies in almost every setting where consumers are found. Johanna is responsible for managing and organizing fieldwork, including interviewer training and supervising. In addition, she has significant experience in questionnaire design, data analysis and data presentations.
Johanna has a bachelor’s degree in Marketing from The University of Scranton.