The Arbitron / Edison Internet and Multimedia Research Series

Landmark Edison/Arbitron PPM Study Released

Written on September 24, 2008 9:39 AM

Department store magnate John Wanamaker once famously said: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." In this breakthrough study, Edison Media and Arbitron have encoded the TV commercials run by... Read more...

Online Radio Listening At-Work Grows

Written on May 5, 2008 9:35 PM

Update from the Arbitron/Edison Media Research "Internet & Multimedia 2008 Study" The portion of American workers who are choosing to listen to radio via the Internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008.... Read more...

The Podcast Consumer Revealed 2008

Written on April 24, 2008 9:45 AM

The Podcast Consumer Revealed 2008 is the third study in this annual series on podcast consumption, and contains data derived from the 2008 Arbitron/Edison Media Research Internet and Multimedia study. Highlights of this study were originally presented on April 16th... Read more...

Internet & Multimedia 2008 Reports

Written on April 9, 2008 2:54 PM

The Infinite Dial 2008: Radio's Digital Platforms,The latest study by Edison Media Research and Arbitron, is the third in a series of annual Infinite Dial studies exploring the digital audio platforms (online radio, satellite radio, HD Radio, and podcasting among... Read more...

Internet & Multimedia 2007 Reports:

Written on April 19, 2007 10:41 AM

  • Five years later: Media Perceptions from 2002 to 2007, the latest report by Edison Media Research on consumers' perceptions of media now, compared to 2002. This year, Internet passes radio and closes in on television as "most essential" medium in American life.
  • Attitudes and Trends in Radio among Hispanics: This report by Edison Media Research and Arbitron (presented at Radio Ink's Hispanic Radio Conference/May 2007) offers a fresh look at Hispanics and their perceptions of media and radio, and usage of digital platforms, including online radio and iPods.
  • The Infinite Dial 2007: Radio's Digital Platforms, the latest study by Edison Media Research and Arbitron, is a follow-up to last year's Infinite Dial study -- in it, we further explore the digital audio platforms (online radio, satellite radio, HD Radio, and podcasting among others) that expand the radio market, their impact on AM/FM radio, and implications for advertisers and media planners.

    • Read more...