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Landmark Edison/Arbitron PPM Study Released
Written on September 24, 2008 9:39 AM
Department store magnate John Wanamaker once famously said: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." In this breakthrough study, Edison Media and Arbitron have encoded the TV commercials run by... Read more...
Online Radio Listening At-Work Grows
Written on May 5, 2008 9:35 PM
Update from the Arbitron/Edison Media Research "Internet & Multimedia 2008 Study" The portion of American workers who are choosing to listen to radio via the Internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008.... Read more...
The Podcast Consumer Revealed 2008
Written on April 24, 2008 9:45 AM
The Podcast Consumer Revealed 2008 is the third study in this annual series on podcast consumption, and contains data derived from the 2008 Arbitron/Edison Media Research Internet and Multimedia study. Highlights of this study were originally presented on April 16th... Read more...
Internet & Multimedia 2008 Reports
Written on April 9, 2008 2:54 PM
The Infinite Dial 2008: Radio's Digital Platforms,The latest study by Edison Media Research and Arbitron, is the third in a series of annual Infinite Dial studies exploring the digital audio platforms (online radio, satellite radio, HD Radio, and podcasting among... Read more...
Internet & Multimedia 2007 Reports:
Written on April 19, 2007 10:41 AM
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