Internet & Multimedia 11: New Media Enters the Mainstream

Arbitron and Edison examine how new media usage, such as satellite radio, personal video recorders and DVDs, have become part of mainstream consumer habits. In fact, approximately 50 million Americans have used Internet audio or video in the last month. The scope of our latest research has been expanded to include information on “Early Adopters,” those who are among the first to buy new products and services, and their interest and usage of new media and consumer entertainment services.

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