WEEKLY ONLINE RADIO USAGE JUMPS TO 42 MILLION AMERICANS
Seventeen percent (17% ) of Americans aged 12 or over listened to online radio in the past week, which equals an estimated 42 million people according to the latest in a series of studies conducted by Arbitron and Edison Research. The size of the weekly online radio audience has more than doubled since 2005, when the weekly online radio audience was estimated to be 20 million people.
More details about consumer use of media and technology and radio’s digital platforms will be presented during a free one-hour webinar, The Infinite Dial 2009, on April 16 at 2PM ET.
Edison Research and Arbitron have been conducting these studies, which provide an unparalleled view on trends in usage of digital media, since 1998.
Some of the items we will explore in The Infinite Dial 2009 include:
* The ongoing growth in iPods and MP3 players – and the segment of the population that is now fueling that growth
* Social networking sites and their impact on consumers
* The growth in usage of online video
* The latest on satellite radio and HD Radio awareness
Who should view this webinar?
Media planners and buyers
Advertisers and retailers
Radio, TV and Cable broadcasters
Online broadcasters and Web service companies
Registration is free, and you are welcome to share this invitation with friends and co-workers. However, seats are limited and we encourage you to act now. Please follow this link and click the “register” button.
We’ll see you on April 16 for The Infinite Dial 2009 webinar!