Somerville, New Jersey — June 17, 2014 — Sixty-four percent of P1 listeners to Contemporary Hit Radio listen to Online Radio weekly, which is significantly higher than the average at 36%. Twice as many CHR P1s listen to Pandora weekly (44%), compared to 22% among the total.
These are two key findings from “The Infinite Dial 2014: A Look at CHR Radio P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.
Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The CHR Radio breakouts are based on 152 listeners age 12 and older who named a Mainstream CHR or Rhythmic Top 40 outlet as their P1 station.
In numerous ways CHR Radio P1s exhibit more digital usage than the average 12-plus respondent to “The Infinite Dial,” much of which is driven by age. The CHR P1s sampled by “The Infinite Dial” have an average age of 28 (compared to an average age of 44 for all respondents); 29% are 12-to-17-years-old, 45% are 18-34, and 26% are age 35-plus.
CHR Radio P1s are more likely than average to have Internet access at home (93% to 81%) and are also more likely to:
-Own a smartphone (79% to 61%)
-Own a tablet (48% to 39%)
-Have a profile on any social network (89% to 67%), with 82% having a Facebook profile (versus 58%)
-Use Twitter (35% to 16%)
-Have used YouTube to watch music videos or listen to music in the last week (57% to 33%)
-Be aware of Pandora (90% to 70%), iHeartRadio (75% to 48%), and iTunes Radio (60% to 47%), and Spotify (43% to 28%)
Released in early March 2014 in conjunction with Triton Digital, “The Infinite Dial” surveyed a nationally representative sample of 2,023 respondents aged 12 and older via telephone. Now in its twenty-second edition, “The Infinite Dial” has become digital audio’s annual report card. The format reports contain further information about device usage, at-work behavior, in-car listening, and more.
About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.
About Triton Digital:
Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.