Somerville, New Jersey — June 10, 2014 — Having an FM tuner in their cell phone would lead nearly one in four Adult Contemporary radio P1 listeners (23%) to significantly increase their radio listening, as compared to 17% of all radio listeners with a cell phone.
That is one key finding from “The Infinite Dial 2014: A Look at Adult Contemporary P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.
Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The Adult Contemporary breakouts are based on 106 listeners age 12 and older who named an Adult Contemporary or Hot AC outlet as their P1 station.
Adult Contemporary P1s are more likely than the average for P1s to all formats to have a profile on social media (72% to 67% overall).
One key finding of The Infinite Dial is that 80% of listeners to AM/FM radio feel listening to commercials is a fair trade for free radio, with even more Adult Contemporary P1s agreeing with that statement (87%).
Keeping up-to-date with music is important to 55% of Adult Contemporary P1s, compared to 47% of the total sample age 12 and older. And among this group who says it is important to keep current with music, a larger number than average say they use AM/FM radio to find out about music (89% of Adult Contemporary P1s versus 75% among the total).
The Adult Contemporary P1s sampled by “The Infinite Dial” have an average age of 44; 33% are 12-to-34-years-old, 32% are 35-54, and 35% are age 55-plus.
Released in early March 2014 in conjunction with Triton Digital, “The Infinite Dial” surveyed a nationally representative sample of 2,023 respondents aged 12 and older via telephone. Now in its twenty-second edition, “The Infinite Dial” has become digital audio’s annual report card. The format reports contain further information about device usage, at-work behavior, in-car listening, and more.
About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.
About Triton Digital:
Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.