In-Car Internet Audio Listening Grows

The percentage of mobile phone owners who have ever connected their phones to a car audio system to listen to Online Radio grew nearly 25% year-over-year. More than a quarter of mobile phone owners now have engaged in this behavior, according to The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

In-car Mobile Listening

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

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