published research from edison

How Social Media Influences Fashion Purchases

August 9th, 2013 | Permalink | 0 Comments;

We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities […]

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Moms and Media 2013: Media Multitaskers

May 14th, 2013 | Permalink | 2 Comments;

For those of us who are moms, multi-tasking is a given on most days.  We juggle so many balls in the air that if we didn’t multi-task, things just wouldn’t get done.  While multi-tasking has been a characteristic of moms for generations, 2013 moms now attack it using modern media and a couple of their […]

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The Infinite Dial 2013: Navigating Digital Platforms – A Look at Radio Format P1s

April 25th, 2013 | Permalink | 0 Comments;

Nearly Half of CHR Format P1s Have Listened to Online Radio[1] in the Last Week According to New Arbitron/Edison Research Infinite Dial Study of AM/FM Radio Format P1s Separate Reports By Individual AM/FM Formats Available to Clients, Planned For Early May Forty-seven percent of CHR format P1s have listened to Online Radio in the last week according […]

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The Infinite Dial 2013: Navigating Digital Platforms

April 2nd, 2013 | Permalink | 0 Comments;

Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally Says New Arbitron/Edison Research Study Study Also Reveals That More Than Half of Americans Now Own a Smartphone One in three Americans aged 12 and older now listen to all forms of online radio[1] on a weekly basis according to the new national survey from […]

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Country Radio’s Heartbeat: The Lives of Your Listeners

February 28th, 2013 | Permalink | 1 Comment;

Throughout the evolution of radio research, spanning nearly 40 years, the industry has mostly concentrated on the hard facts of research, and the easily-quantifiable – answering questions like, “What portion of the audience likes this song?” or, “What portion of the audience works in an office?”  For that sort of study we call people on […]

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Better Angels

January 24th, 2013 | Permalink | 6 Comments;

By: Larry Rosin I had the opportunity to deeply consider the role of radio broadcasters over this past weekend. That’s because I had the privilege to attend the annual “Country Cares” conference for St. Jude Children’s Research Hospital in Memphis. Each year, representatives of the radio stations which run the “Country Cares” Radiothon come together […]

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Pinterest Users in America – A New Report from Edison

December 5th, 2012 | Permalink | 1 Comment;

Edison Research recently published a new report on Pinterest Users in America, based upon our Fall 2012 Social Habit survey. This concise, fact-filled report includes all new information on Pinterest users and their behaviors based upon a national online sample of 3,021 American social media users 12+, and offers detailed information on the demographics, behaviors […]

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The Connected Grandparent 2012

November 14th, 2012 | Permalink | 0 Comments;

The Connected Grandparent 2012 is derived from the 20th study in the Edison Research/Arbitron Internet and Multimedia Research Series, and is based upon a national, representative sample of 2,020 Americans 12+. The study looks at demographics, behavior and other aspects related to how Grandparents in America use technology and media. Edison collaborated with noted expert […]

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Radio’s Progress in the Digital Advertising Space

September 25th, 2012 | Permalink | 5 Comments;

By: Larry Rosin, Edison Research A few months ago I had lunch with a friend of mine from Princeton who had started a digital agency with great success. So successful that he sold it to Publicis for $575 million dollars. In the course of our lunch I asked him for his opinion about radio’s digital […]

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The State of Google+, One Year In

June 29th, 2012 | Permalink | 11 Comments;

I will admit to not being a huge user of Google+, but I am a user. I bet that is true for many of you, as well. This week marks the one-year anniversary of Google’s social platform, and there have been varying assessments of its success and/or failure. In our recent update to The Social […]

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