Moms And Media: 2011 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Research Series. This study examines the media habits of this highly sought after demographic group – where they are ahead of the curve, and where they lag. Since we have tracked this data since 1998, the report examines at [...]
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Moms And Media: 2011
The Social Habit 2011
The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet, new media and other technologies in existence. This study was originally presented by Edison Vice President of Strategy Tom [...]
The Infinite Dial 2011 – Navigating Digital Platforms
Smartphone Ownership Doubles Year Over Year to Nearly One-Third of Americans Says New Arbitron/Edison Research Study Study Also Reveals That Facebook, Multi-Computer Homes Cross 50% Threshold The percentage of Americans age 12 and older who have a smartphone has more than doubled in the past year, from 14 percent to 31 percent of the population [...]
Facebook Achieves Majority
According to the upcoming report from Arbitron, Inc. and Edison Research, The Infinite Dial 2011: Navigating Digital Platforms, more than half of all Americans ages 12 and older are on Facebook. The study, fielded in January of 2011, indicates that 51% of all adults 12+ have profiles on this dominant site. We have been tracking [...]
Twitter Awareness Nearly Universal; Usage Shows Slight Growth
Later this spring, we’ll be releasing an update to our 2010 report, The Social Habit, which will provide new insights on social media usage, behaviors and trends. We’ll be announcing the details in the coming weeks, but here is a sneak preview of some of the baseline data we’ll be talking about for the next [...]
The Current State Of Podcasting 2010
The Current State of Podcasting 2010 is Edison’s fifth annual study of the behaviors, attitudes and consumption habits of the podcast audience in America. This study was originally presented at the Blogworld New Media Expo in Las Vegas on October 15, 2010. This presentation combined previously unreleased data from the Edison Research/Arbitron Internet & Multimedia [...]
The American Youth Study 2010 – Part One: Radio’s Future
The American Youth Study 2010 is a significant survey of the media and technology habits of America’s 12-24 year-olds, and represents a sequel to a study originally conducted by Edison in 2000. In addition to a sample of today’s 12-24 year-old Americans, this study also re-examines a cohort from the 2000 study – today’s 22-34 [...]
The Social Habit – Frequent Social Networkers
Social Networking has exploded in popularity over the past two years, with the percentage of Americans maintaining a profile page on one or more social sites doubling from 24% in 2008 to 48% in 2010. Even more remarkably, as social networking has entered the mainstream, it has also quickly become not just an occasional diversion [...]
Edison Research Tbilisi Exit Poll Results
Tbilisi Exit Poll – Final Results Conducted by Edison Research, May 30, 2010 FINAL RESULTS An exit poll conducted by Edison Research in today’s local elections in Tbilisi, Georgia, shows the incumbent mayor, Giorgi Ugulava, leading over several opposition candidates and that Ugulava will win a majority of the vote. In the party slate voting [...]
Are you LinkedIn?
If you are, you aren’t alone. Millions of Americans currently maintain profile pages on LinkedIn, and the business-focused social networking site has seen its user base (at least in the U.S.) grow by 300% since 2008. We’ve been tracking LinkedIn for several years in the Edison Research/Arbitron Internet and Multimedia research series, and we’ve seen [...]