published research from edison

Edison Research Conducts First Ever “Share of Ear” Measurement For All Forms Of Online And Offline Audio

June 18th, 2014 | Permalink | 4 Comments;

Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV [...]

read more

“Infinite Dial 2014″ Format Report: Nearly Two-Thirds of CHR Radio P1s Listen to Online Radio Weekly

June 17th, 2014 | Permalink | 0 Comments;

Somerville, New Jersey — June 17, 2014 — Sixty-four percent of P1 listeners to Contemporary Hit Radio listen to Online Radio weekly, which is significantly higher than the average at 36%. Twice as many CHR P1s listen to Pandora weekly (44%), compared to 22% among the total. These are two key findings from “The Infinite [...]

read more

“Infinite Dial 2014″ Format Report: About One in Four Adult Contemporary P1s Would Listen to Radio ‘a Lot More’ if Their Cell Phones Had an FM Tuner

June 10th, 2014 | Permalink | 0 Comments;

Somerville, New Jersey — June 10, 2014 — Having an FM tuner in their cell phone would lead nearly one in four Adult Contemporary radio P1 listeners (23%) to significantly increase their radio listening, as compared to 17% of all radio listeners with a cell phone. That is one key finding from “The Infinite Dial [...]

read more

“Infinite Dial 2014″ Format Report: Public Radio P1s Are About Twice as Likely to Have a LinkedIn Profile

June 3rd, 2014 | Permalink | 0 Comments;

Somerville, New Jersey — June 3, 2014 — P1 listeners to Public Radio are more likely to use social media than the average listener, and they are twice as likely to have a profile on LinkedIn, the job networking site. That is one key finding from “The Infinite Dial 2014: A Look at Public Radio [...]

read more

“Infinite Dial 2014″ Format Report: Country P1s More Reliant On Broadcast Radio

May 29th, 2014 | Permalink | 0 Comments;

Somerville, New Jersey — May 29, 2014 — P1 listeners to Country radio are less likely than the national average to listen to online radio overall, and Pandora specifically. They are more interested than the average listener in keeping up-to-date with music and more likely to use radio to find out about music. These and [...]

read more

American Usage of Leading Social Platforms, by Age

May 22nd, 2014 | Permalink | 0 Comments;

As social media usage becomes more widespread, and additional services proliferate, we are seeing some interesting and disparate usage patterns for these services across demographics. Below, we illustrate the percentage of Americans, by demographic group, who use each of the major social networking platforms. The platforms are listed in order of their overall usage (i.e., [...]

read more

Evangelical Christians and the Infinite Dial

May 12th, 2014 | Permalink | 0 Comments;

Last week we had the privilege of presenting data from Edison Research’s Infinite Dial study at the Christian Music Broadcasters’ Chicago Non Terrestrial / Social Media Momentum Summit. It was fantastic to see a group of industry professionals devote an entire day to an aspect of the radio business that is so crucial at this [...]

read more

Moms and Media 2014: Mobile Momentum

May 8th, 2014 | Permalink | 0 Comments;

It is a situation you don’t want to be caught in:  you leave the house, and forget your cell phone.  Dilemma:  do you get it, or forget it?  Go through the day feeling disconnected, out of touch and somewhat undressed?  No chance!  If you are a mom, you turn back and go get it.  After [...]

read more

“Infinite Dial 2014″ Format: Rock P1s Care About Keeping Current With Music and Most Use AM/FM Radio To Do So

May 6th, 2014 | Permalink | 0 Comments;

Somerville, New Jersey — May 6, 2014  — P1 listeners to stations that play today’s Rock are aggressively interested in keeping up-to-date with music, and they turn to AM/FM radio in greater numbers than the average listener to do so. Half of Classic Rock/Classic Hits radio P1 listeners say it is important to keep up-to-date with music. [...]

read more

The Infinite Dial 2014: A Look at Urban P1s

April 25th, 2014 | Permalink | 0 Comments;

“Infinite Dial” Format: Urban P1s Heavier Users of Digital In Most Ways Somerville, New Jersey — April 25, 2014  — P1 listeners to Urban and Urban AC radio are more digitally inclined than the average radio listener in almost every significant way, according to “The Infinite Dial 2014: A Look at Urban P1s.”  The new report is [...]

read more