Study highlights demand for radio broadcast coverage of NFL games Dial Global (NASDAQ: DIAL), announced today that 23.1 million people tuned in to hear the radio broadcast of Super Bowl XLVI on Sunday, February 5, 2012 featuring the New York Giants and the New England Patriots. Dial Global commissioned the study from Edison Research, designed [...]
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23 Million Radio Listeners Tune Into Super Bowl XLVI
Nearly 23 Million Tune Into The AFC/NFC 2012 NFL Playoffs On The Radio
Dial Global (NASDAQ: DIAL), announced today that 22.9 million people tuned in to hear radio broadcasts of the Baltimore Ravens vs. New England Patriots AFC Championship and New York Giants vs. San Francisco Forty-Niners NFC Championship games on Sunday, January 22, 2012. Dial Global, which broadcasts nearly 100 NFL games and exclusively broadcasts all NFL [...]
The Road Ahead: Media And Entertainment In The Car
In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to the new national survey from Arbitron Inc. (NYSE: ARB), Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car. At the same time, there is significant interest [...]
Moms And Media: 2011
Moms And Media: 2011 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Research Series. This study examines the media habits of this highly sought after demographic group – where they are ahead of the curve, and where they lag. Since we have tracked this data since 1998, the report examines at [...]
The Social Habit 2011
The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet, new media and other technologies in existence. This study was originally presented by Edison Vice President of Strategy Tom [...]
The Infinite Dial 2011 – Navigating Digital Platforms
Smartphone Ownership Doubles Year Over Year to Nearly One-Third of Americans Says New Arbitron/Edison Research Study Study Also Reveals That Facebook, Multi-Computer Homes Cross 50% Threshold The percentage of Americans age 12 and older who have a smartphone has more than doubled in the past year, from 14 percent to 31 percent of the population [...]
Facebook Achieves Majority
According to the upcoming report from Arbitron, Inc. and Edison Research, The Infinite Dial 2011: Navigating Digital Platforms, more than half of all Americans ages 12 and older are on Facebook. The study, fielded in January of 2011, indicates that 51% of all adults 12+ have profiles on this dominant site. We have been tracking [...]
Twitter Awareness Nearly Universal; Usage Shows Slight Growth
Later this spring, we’ll be releasing an update to our 2010 report, The Social Habit, which will provide new insights on social media usage, behaviors and trends. We’ll be announcing the details in the coming weeks, but here is a sneak preview of some of the baseline data we’ll be talking about for the next [...]
The Current State Of Podcasting 2010
The Current State of Podcasting 2010 is Edison’s fifth annual study of the behaviors, attitudes and consumption habits of the podcast audience in America. This study was originally presented at the Blogworld New Media Expo in Las Vegas on October 15, 2010. This presentation combined previously unreleased data from the Edison Research/Arbitron Internet & Multimedia [...]
The American Youth Study 2010 – Part One: Radio’s Future
The American Youth Study 2010 is a significant survey of the media and technology habits of America’s 12-24 year-olds, and represents a sequel to a study originally conducted by Edison in 2000. In addition to a sample of today’s 12-24 year-old Americans, this study also re-examines a cohort from the 2000 study – today’s 22-34 [...]