Perspectives, News & Opinions From The Researchers At Edison

Edison Conducts Iowa Entrance Polls; Iowa GOP Declares Santorum Winner

January 3rd, 2012 | Permalink | 0 Comments;

On Jan 3, 2012, Edison polled over 1,700 Republican caucus goers in Iowa to determine their candidate choice and the reasons for their preference. Our Entrance Polls, conducted on behalf of the National Election Pool (NEP), showed three distinct groups supporting Mitt Romney, Ron Paul, and Rick Santorum. In what would be the closest race […]

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Setting The Record Straight On Pandora

December 19th, 2011 | Permalink | 3 Comments;

Today’s Inside Radio featured a grossly inaccurate story about how Edison Research is measuring listening for our client, Pandora (the entire article, like the rest of Inside Radio, is behind a subscriber paywall). Amongst the article’s many sins was this line: “The Edison reports converted Pandora server-side log file listening data into local audience reports […]

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Edison Research Partners with St. Jude Children’s Research Hospital

November 30th, 2011 | Permalink | 0 Comments;

Edison Research today announced a partnership with St. Jude Children’s Research Hospital to provide research on their annual Country Cares Radiothons and the impact of those Radiothons on radio stations and their listeners. Edison is providing its expertise on a pro bono basis in support of St. Jude. “From the moment St. Jude came to […]

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Moms Are Taking Over Facebook

October 24th, 2011 | Permalink | 0 Comments;

…At least, according to this article in the Boston Herald, which cites data from our Moms and Media: 2011 study about Moms and their social media usage. The article goes on to note the following: “It’s undeniable that moms are shaping how people of all ages are using Facebook — moving away from the site’s […]

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The Road Ahead: Media And Entertainment In The Car

September 15th, 2011 | Permalink | 2 Comments;

In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to the new national survey from Arbitron Inc. (NYSE: ARB), Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car. At the same time, there is significant interest […]

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Moms And Media: 2011

August 3rd, 2011 | Permalink | 3 Comments;

Moms And Media: 2011 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Research Series. This study examines the media habits of this highly sought after demographic group – where they are ahead of the curve, and where they lag. Since we have tracked this data since 1998, the report examines at […]

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The Social Habit 2011

May 29th, 2011 | Permalink | 32 Comments;

The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet, new media and other technologies in existence. This study was originally presented by Edison Vice President of Strategy Tom […]

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The Infinite Dial 2011 – Navigating Digital Platforms

April 5th, 2011 | Permalink | 2 Comments;

Smartphone Ownership Doubles Year Over Year to Nearly One-Third of Americans Says New Arbitron/Edison Research Study Study Also Reveals That Facebook, Multi-Computer Homes Cross 50% Threshold The percentage of Americans age 12 and older who have a smartphone has more than doubled in the past year, from 14 percent to 31 percent of the population […]

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The Edison ‘Black Ops’ Team

November 12th, 2010 | Permalink | 0 Comments;

We are enormously pleased with the success our client Activision is enjoying with its recent “Call of Duty: Black Ops” videogame release. Edison provided some of the pre-launch research for this title, and while we can’t talk about the details of our involvement (you know, it is Black Ops, after all), Team Edison is very […]

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Edison Research Sees Success with 2010 Midterm Election Exit Polls

November 11th, 2010 | Permalink | 0 Comments;

Edison Research, the Somerville, New Jersey company that has been conducting the Exit Polls for the major television networks and the Associated Press since 2003, enjoyed another successful round of Exit Polls for the 2010 Midterms. “We are immensely proud of our team’s performance,” said Joe Lenski, Edison Executive VP and the leader of the […]

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