Edison Research will be exit polling the National Elections for the Republic of Georgia this year, and Edison’s own Joe Lenski and Rob Farbman are over there now, preparing the way. We’re no strangers to the region (we’ve previously conducted exit polls for elections in Azerbaijan) so Joe and Rob are already over there, scoping [...]
Perspectives, News & Opinions From The Researchers At Edison
Edison Exit Polling Elections in the Republic of Georgia
Awareness of Location Based Social Networks Currently 7% Of Americans 12+
In our most recent Edison Research/Arbitron Internet and Multimedia research series, we took an extended look at a variety of social networking services (including Twitter, for which we will be releasing a special report next week–sign up today!) One of the hallmarks of this series has been to track the awareness and usage of a [...]
Edison Conducts Politico/TargetPoint Exit Poll of Tax Day Tea Party Protest
Edison Research, the sole provider of exit polling data during U.S. National Elections for the major news networks, was recently engaged by Politico and TargetPoint to conduct an exit poll of the Tax Day Tea Party event on the National Mall in Washington, D.C. last Thursday. Edison’s exit polling team asked participants a variety of [...]
The Infinite Dial 2010: Use of Social Media Explodes
Almost Half of Americans Have Profiles Says New Arbitron/Edison Research Study Study Also Reveals Younger Consumers Eager to Adopt Mobile Digital Radio The percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached almost half (48 percent) of the population in 2010 – double [...]
Nearly Half Believe That Newspapers Will Cease To Exist In The Future
New insights from forthcoming Arbitron/Edison Infinite Dial 2010 debuting April 8th Nearly half (49%) agree with the statement “In the future, there will be no more newspapers because everyone will be getting their news over the Internet” according to the new Infinite Dial 2010 national survey from Arbitron and Edison Research. This is a sharp [...]
One in Four Have Listened to an iPod or Other MP3 Player While Connected to a Car Stereo
New insights from forthcoming Arbitron/Edison Infinite Dial 2010 debuting April 8th Twenty four percent of persons over age 12 have ever listened to an iPod, iPhone or other MP3 player while connected to a car stereo according to the new Infinite Dial 2010 national survey from Arbitron Inc. and Edison Research. The new national study [...]
More Americans Would Give Up Television If Forced To Choose
New insights from forthcoming Arbitron/Edison Infinite Dial 2010 debuting April 8th For the first time more people would choose to eliminate television from their lives than the Internet if they were forced to choose, according to the new Infinite Dial 2010 survey from Arbitron and Edison Research. When presented with the ‘false choice’ of either [...]
The Edison/ADM Consumer Attitudes To Podcast Advertising Study
In January, 2010, Edison Research and the Association for Downloadable Media collaborated on a significant survey of consumer attitudes about podcast advertising and sponsorships. Findings of the survey included the following: Other findings of this study included the following: *Nearly 80% of these podcast consumers agreed that “when price and quality is equal,” they “prefer [...]
ADM research notes podcast advertising appeals to “unreachable” consumers
Washington, DC – January 28, 2010 – The Association for Downloadable Media, in conjunction with Edison Research, announced today the findings of its recently concluded Podcast Consumer Attitudes study. Respondents to this online study of active podcast consumers indicated that although they are increasingly turning away from some mass media platforms and advertising approaches, they [...]
Edison Expands Iraq Market Research Services
Edison Research, in partnership with IIACSS, is now offering a full suite of market and opinion research services in Iraq. Edison has offered market research services throughout the Middle East for a decade, and our new affiliation with IIACSS gives us a full range of offerings in Iraq to complement our existing services throughout the [...]