On Jan 21, 2012, Edison polled 2,381 Republican Primary voters in South Carolina to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Newt Gingrich to be the winner, followed by Mitt Romney in second, and Rick Santorum in third. Republican [...]
Perspectives, News & Opinions From The Researchers At Edison
Edison Conducts South Carolina Primary Exit Polls; Gingrich Declared Winner
Edison Conducts NH Primary Exit Polls; Romney Declared Winner
On Jan 10, 2012, Edison polled 2,760 Republican Primary voters in New Hampshire to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner, followed by Ron Paul in second, and Jon Huntsman in third. Republican [...]
Edison Conducts Iowa Entrance Polls; Iowa GOP Declares Santorum Winner
On Jan 3, 2012, Edison polled over 1,700 Republican caucus goers in Iowa to determine their candidate choice and the reasons for their preference. Our Entrance Polls, conducted on behalf of the National Election Pool (NEP), showed three distinct groups supporting Mitt Romney, Ron Paul, and Rick Santorum. In what would be the closest race [...]
Setting The Record Straight On Pandora
Today’s Inside Radio featured a grossly inaccurate story about how Edison Research is measuring listening for our client, Pandora (the entire article, like the rest of Inside Radio, is behind a subscriber paywall). Amongst the article’s many sins was this line: “The Edison reports converted Pandora server-side log file listening data into local audience reports [...]
Edison Research Partners with St. Jude Children’s Research Hospital
Edison Research today announced a partnership with St. Jude Children’s Research Hospital to provide research on their annual Country Cares Radiothons and the impact of those Radiothons on radio stations and their listeners. Edison is providing its expertise on a pro bono basis in support of St. Jude. “From the moment St. Jude came to [...]
Moms Are Taking Over Facebook
…At least, according to this article in the Boston Herald, which cites data from our Moms and Media: 2011 study about Moms and their social media usage. The article goes on to note the following: “It’s undeniable that moms are shaping how people of all ages are using Facebook — moving away from the site’s [...]
The Road Ahead: Media And Entertainment In The Car
In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to the new national survey from Arbitron Inc. (NYSE: ARB), Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car. At the same time, there is significant interest [...]
Moms And Media: 2011
Moms And Media: 2011 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Research Series. This study examines the media habits of this highly sought after demographic group – where they are ahead of the curve, and where they lag. Since we have tracked this data since 1998, the report examines at [...]
The Social Habit 2011
The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet, new media and other technologies in existence. This study was originally presented by Edison Vice President of Strategy Tom [...]
The Infinite Dial 2011 – Navigating Digital Platforms
Smartphone Ownership Doubles Year Over Year to Nearly One-Third of Americans Says New Arbitron/Edison Research Study Study Also Reveals That Facebook, Multi-Computer Homes Cross 50% Threshold The percentage of Americans age 12 and older who have a smartphone has more than doubled in the past year, from 14 percent to 31 percent of the population [...]