Perspectives, News & Opinions From The Researchers At Edison

New from Arbitron/Edison Research Infinite Dial: There Is Near Universal Usage of AM/FM Radio In-Car Among Adult Classic Rock/Classic Hits Format P1s

June 11th, 2013 | Permalink | 0 Comments;

Ninety-four percent of Classic Rock/Classic Hits format P1s age 18+ listen to AM/FM radio in-car. To learn more, Arbitron clients can download the full Classic Rock/Classic Hits format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research […]

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New from Arbitron/Edison Research Infinite Dial: Public Radio Format P1s Are Nearly Twice as Likely to Have Signed Up to Receive Email From Their P1 Radio Station

June 7th, 2013 | Permalink | 0 Comments;

Fifteen percent of Public Radio format P1s have signed up to receive email from the one radio station they listen to most, compared to eight percent of Americans age 12+. In addition, Public Radio format P1s are nearly three times as likely to have listened to a podcast in the last month (34 percent), compared […]

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New from Arbitron/Edison Research Infinite Dial: Six in Ten Country Format P1s Have Listened to AM/FM Radio Just Before Arriving to Shop

June 4th, 2013 | Permalink | 0 Comments;

Among Country format P1s who shopped in the previous 24 hours, 61 percent reported listening to AM/FM radio just prior to arriving at the store; this is higher than average compared to 49 percent of Americans age 12+. To learn more, Arbitron clients can download the full Country format P1s presentation free of charge from […]

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New from Arbitron/Edison Research Infinite Dial: Religious Format P1s Are Twice as Likely to Have Signed Up to Receive Email From Their P1 Radio Station

May 30th, 2013 | Permalink | 0 Comments;

Eighteen percent of Religious format P1s have signed up to receive email from the one radio station they listen to most, compared to 8 percent of Americans age 12+.  To learn more, Arbitron clients can download the full Religious format P1s presentation free of charge from Arbitron at my.arbitron.com.  Previous studies, including the full Infinite […]

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New from Arbitron/Edison Research Infinite Dial: Contemporary Hit Radio Format P1s Are Significantly More Likely to Own a Smartphone

May 28th, 2013 | Permalink | 0 Comments;

Three in four CHR format P1s own a smartphone, compared to 53 percent of Americans age 12+.  Fueled in part by high smartphone ownership, nearly half of CHR format P1s listen to Online Radio weekly (47 percent), compared to one-third of Americans age 12+.  To learn more, Arbitron clients can download the full CHR format […]

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New from Arbitron/Edison Research Infinite Dial Study: Urban Format P1s Are Far More Likely to Wake Up in the Morning to a Cell Phone

May 23rd, 2013 | Permalink | 0 Comments;

Half of Urban format P1s report waking up in the morning to a cell phone, compared to 30 percent of Americans age 12+. In addition, two-thirds of Urban format P1s own a smartphone, which is far higher than average, compared to 53 percent of Americans age 12+. To learn more, Arbitron clients can download the […]

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New from Arbitron/Edison Research Infinite Dial: Adult Contemporary Format P1s Are Much More Likely to Own a Tablet

May 21st, 2013 | Permalink | 0 Comments;

About four in ten AC format P1s own a tablet (39 percent), compared to about three in ten (29 percent) Americans age 12+. To learn more, Arbitron clients can download the full AC format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded […]

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Radio Guru Turns Podcast Curator

March 1st, 2013 | Permalink | 0 Comments;

Norm Pattiz, founder of Westwood One and the inventor of radio syndication, talks to the L.A. Times about his latest venture, PodcastOne, and Edison’s involvement. Read the whole article here.

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Country Radio’s Heartbeat: The Lives of Your Listeners

February 28th, 2013 | Permalink | 1 Comment;

Throughout the evolution of radio research, spanning nearly 40 years, the industry has mostly concentrated on the hard facts of research, and the easily-quantifiable – answering questions like, “What portion of the audience likes this song?” or, “What portion of the audience works in an office?”  For that sort of study we call people on […]

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Launchpad Digital Media and Edison Research Team to Provide Audience Measurement for the Rapidly Growing Podcasting Industry

February 12th, 2013 | Permalink | 0 Comments;

Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers Launchpad Digital Media announced today the engagement of Edison Research to create standard metrics to measure the rapidly expanding audience from podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures to show the scope and growth of the on-demand […]

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