Perspectives, News & Opinions From The Researchers At Edison

InStore Audio Network Reaches 39 Million Shoppers Per Day

April 15th, 2014 | Permalink | 0 Comments;

InStore Audio Network reaches 39 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug, Grocery and Mass […]

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“Infinite Dial” Format Report Reveals Radio’s Quiet Competitor: YouTube

April 1st, 2014 | Permalink | 0 Comments;

Somerville, New Jersey — April 1, 2014 — Over a third of Americans age 12-and-up used YouTube to watch music videos or listen to music in the last week. For listeners to most current-based formats, those numbers are significantly higher. 57% of CHR P1s have used YouTube for music in the last week, followed by 53% […]

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The Infinite Dial 2014

March 5th, 2014 | Permalink | 6 Comments;

The Infinite Dial 2014, the latest in this long-running series of studies on consumer adoption of digital media, was released today (see below for download information.) This new national survey from Edison Research and Triton Digital found that the weekly audience for all forms of online radio* is now 36% of all Americans age 12 and […]

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Edison Research, Triton Digital Partner for Infinite Dial 2014 Study

December 3rd, 2013 | Permalink | 0 Comments;

Somerville, New Jersey — Dec 3, 2013 — Edison Research’s long-running and influential study of consumer media usage, The Infinite Dial, will have a new partner when it returns in March 2014. The Infinite Dial, now in its 16th year, will be produced in partnership with Triton Digital. Since 1998, the 21 Infinite Dial surveys have tracked Americans’ use of digital […]

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Edison’s Larry Rosin Talks About “The Connected Car” With Radio and Internet Newsletter

October 28th, 2013 | Permalink | 0 Comments;

Following Edison’s successful presentation at the recent DASH conference in Detroit (see “The New Car Dashboard“), the Radio and Internet Newsletter interviewed Edison President Larry Rosin about internet radio in the car, the radio industry’s challenges and the “Barrage of the New.” Read the full interview here.

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Leading Internet Radio Companies Pandora, Spotify, and TuneIn Unite For Groundbreaking New Research

September 24th, 2013 | Permalink | 1 Comment;

New Study from Edison Research Shows that Internet Radio Now Listened to by Majority of Online Americans Somerville, NJ – September 24, 2013 – A consortium of leading Internet radio companies has united for the first time to collaborate on a definitive study of Internet radio consumption in the United States. The Streaming Audio Task […]

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Edison Research Partners with Pandora, Spotify, and TuneIn to Present the Definitive Study of Internet Radio Listening

September 18th, 2013 | Permalink | 0 Comments;

Edison Research, in partnership with Pandora, Spotify and TuneIn, will present a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of persons 12+ will reveal who these Americans are, how they are using Internet radio, and where […]

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How Social Media Influences Fashion Purchases

August 9th, 2013 | Permalink | 0 Comments;

We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities […]

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New from Arbitron/Edison Research Infinite Dial: More Than Four in Ten Rock Format P1s Listen to Online Radio Weekly

June 18th, 2013 | Permalink | 0 Comments;

Rock format P1s are more likely to listen to Online Radio weekly (43 percent), as compared to 33 percent of Americans age 12+. In addition, Rock format P1s have higher awareness of Online Radio brands across the board at 90 percent for Pandora (versus 69 percent of Americans age 12+), 77 percent for iHeartRadio (compared […]

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New from Arbitron/Edison Research Infinite Dial: LinkedIn Shows Strong Usage Among News/Talk/Sports Format P1s

June 13th, 2013 | Permalink | 0 Comments;

More than one-quarter of News/Talk/Sports format P1s (26 percent) have a profile page on the social network LinkedIn, far higher than the average of 17 percent among Americans age 12+. Facebook is the social media leader at 49 percent of News/Talk/Sports format P1s, but is lower among this group than the average of 58 percent […]

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