Study highlights demand for radio broadcast coverage of NFL games Dial Global (NASDAQ: DIAL), announced today that 23.1 million people tuned in to hear the radio broadcast of Super Bowl XLVI on Sunday, February 5, 2012 featuring the New York Giants and the New England Patriots. Dial Global commissioned the study from Edison Research, designed [...]
Perspectives, News & Opinions From The Researchers At Edison
23 Million Radio Listeners Tune Into Super Bowl XLVI
Edison Conducts Nevada Caucus Entrance Polls; Romney Declared Winner
On Feb 4, 2012, Edison polled 1,584 Republican Caucus voters in Nevada to determine their candidate choice and the reasons for their preference. Our Entrance Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner, followed by Newt Gingrich in second, and Ron Paul in third. Republican Turnout [...]
Edison Conducts Florida Primary Exit Polls; Romney Declared Winner
On Jan 31, 2012, Edison polled 2,835 Republican Primary voters in Florida to determine their candidate choice and the reasons for their preference. This figure also included 600 telephone interviews with absentee and early voters. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner, followed [...]
Nearly 23 Million Tune Into The AFC/NFC 2012 NFL Playoffs On The Radio
Dial Global (NASDAQ: DIAL), announced today that 22.9 million people tuned in to hear radio broadcasts of the Baltimore Ravens vs. New England Patriots AFC Championship and New York Giants vs. San Francisco Forty-Niners NFC Championship games on Sunday, January 22, 2012. Dial Global, which broadcasts nearly 100 NFL games and exclusively broadcasts all NFL [...]
Edison Conducts South Carolina Primary Exit Polls; Gingrich Declared Winner
On Jan 21, 2012, Edison polled 2,381 Republican Primary voters in South Carolina to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Newt Gingrich to be the winner, followed by Mitt Romney in second, and Rick Santorum in third. Republican [...]
Edison Conducts NH Primary Exit Polls; Romney Declared Winner
On Jan 10, 2012, Edison polled 2,760 Republican Primary voters in New Hampshire to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner, followed by Ron Paul in second, and Jon Huntsman in third. Republican [...]
Edison Conducts Iowa Entrance Polls; Iowa GOP Declares Santorum Winner
On Jan 3, 2012, Edison polled over 1,700 Republican caucus goers in Iowa to determine their candidate choice and the reasons for their preference. Our Entrance Polls, conducted on behalf of the National Election Pool (NEP), showed three distinct groups supporting Mitt Romney, Ron Paul, and Rick Santorum. In what would be the closest race [...]
Setting The Record Straight On Pandora
Today’s Inside Radio featured a grossly inaccurate story about how Edison Research is measuring listening for our client, Pandora (the entire article, like the rest of Inside Radio, is behind a subscriber paywall). Amongst the article’s many sins was this line: “The Edison reports converted Pandora server-side log file listening data into local audience reports [...]
Edison Research Partners with St. Jude Children’s Research Hospital
Edison Research today announced a partnership with St. Jude Children’s Research Hospital to provide research on their annual Country Cares Radiothons and the impact of those Radiothons on radio stations and their listeners. Edison is providing its expertise on a pro bono basis in support of St. Jude. “From the moment St. Jude came to [...]
Moms Are Taking Over Facebook
…At least, according to this article in the Boston Herald, which cites data from our Moms and Media: 2011 study about Moms and their social media usage. The article goes on to note the following: “It’s undeniable that moms are shaping how people of all ages are using Facebook — moving away from the site’s [...]