Perspectives, News & Opinions From The Researchers At Edison

New from Arbitron/Edison Research Infinite Dial: More Than Four in Ten Rock Format P1s Listen to Online Radio Weekly

June 18th, 2013 | Permalink | 0 Comments;

Rock format P1s are more likely to listen to Online Radio weekly (43 percent), as compared to 33 percent of Americans age 12+. In addition, Rock format P1s have higher awareness of Online Radio brands across the board at 90 percent for Pandora (versus 69 percent of Americans age 12+), 77 percent for iHeartRadio (compared […]

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New from Arbitron/Edison Research Infinite Dial: LinkedIn Shows Strong Usage Among News/Talk/Sports Format P1s

June 13th, 2013 | Permalink | 0 Comments;

More than one-quarter of News/Talk/Sports format P1s (26 percent) have a profile page on the social network LinkedIn, far higher than the average of 17 percent among Americans age 12+. Facebook is the social media leader at 49 percent of News/Talk/Sports format P1s, but is lower among this group than the average of 58 percent […]

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New from Arbitron/Edison Research Infinite Dial: There Is Near Universal Usage of AM/FM Radio In-Car Among Adult Classic Rock/Classic Hits Format P1s

June 11th, 2013 | Permalink | 0 Comments;

Ninety-four percent of Classic Rock/Classic Hits format P1s age 18+ listen to AM/FM radio in-car. To learn more, Arbitron clients can download the full Classic Rock/Classic Hits format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research […]

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New from Arbitron/Edison Research Infinite Dial: Public Radio Format P1s Are Nearly Twice as Likely to Have Signed Up to Receive Email From Their P1 Radio Station

June 7th, 2013 | Permalink | 0 Comments;

Fifteen percent of Public Radio format P1s have signed up to receive email from the one radio station they listen to most, compared to eight percent of Americans age 12+. In addition, Public Radio format P1s are nearly three times as likely to have listened to a podcast in the last month (34 percent), compared […]

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New from Arbitron/Edison Research Infinite Dial: Religious Format P1s Are Twice as Likely to Have Signed Up to Receive Email From Their P1 Radio Station

May 30th, 2013 | Permalink | 0 Comments;

Eighteen percent of Religious format P1s have signed up to receive email from the one radio station they listen to most, compared to 8 percent of Americans age 12+.  To learn more, Arbitron clients can download the full Religious format P1s presentation free of charge from Arbitron at my.arbitron.com.  Previous studies, including the full Infinite […]

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New from Arbitron/Edison Research Infinite Dial: Contemporary Hit Radio Format P1s Are Significantly More Likely to Own a Smartphone

May 28th, 2013 | Permalink | 0 Comments;

Three in four CHR format P1s own a smartphone, compared to 53 percent of Americans age 12+.  Fueled in part by high smartphone ownership, nearly half of CHR format P1s listen to Online Radio weekly (47 percent), compared to one-third of Americans age 12+.  To learn more, Arbitron clients can download the full CHR format […]

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New from Arbitron/Edison Research Infinite Dial Study: Urban Format P1s Are Far More Likely to Wake Up in the Morning to a Cell Phone

May 23rd, 2013 | Permalink | 0 Comments;

Half of Urban format P1s report waking up in the morning to a cell phone, compared to 30 percent of Americans age 12+. In addition, two-thirds of Urban format P1s own a smartphone, which is far higher than average, compared to 53 percent of Americans age 12+. To learn more, Arbitron clients can download the […]

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New from Arbitron/Edison Research Infinite Dial: Adult Contemporary Format P1s Are Much More Likely to Own a Tablet

May 21st, 2013 | Permalink | 0 Comments;

About four in ten AC format P1s own a tablet (39 percent), compared to about three in ten (29 percent) Americans age 12+. To learn more, Arbitron clients can download the full AC format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded […]

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The Infinite Dial 2013: Navigating Digital Platforms – A Look at Radio Format P1s

April 25th, 2013 | Permalink | 0 Comments;

Nearly Half of CHR Format P1s Have Listened to Online Radio[1] in the Last Week According to New Arbitron/Edison Research Infinite Dial Study of AM/FM Radio Format P1s Separate Reports By Individual AM/FM Formats Available to Clients, Planned For Early May Forty-seven percent of CHR format P1s have listened to Online Radio in the last week according […]

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The Infinite Dial 2013: Navigating Digital Platforms

April 2nd, 2013 | Permalink | 0 Comments;

Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally Says New Arbitron/Edison Research Study Study Also Reveals That More Than Half of Americans Now Own a Smartphone One in three Americans aged 12 and older now listen to all forms of online radio[1] on a weekly basis according to the new national survey from […]

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