Perspectives, News & Opinions From The Researchers At Edison

First Listen: What Beats Music Means For Broadcast Radio

Entry by Sean Ross | January 23rd, 2014 | Permalink | 5 Comments;

For the last several years, the Clear Channel talking point on Pandora, from Bob Pittman down, has been some variant on “it’s not radio, it’s a playlist generator.” The broadcaster’s intent is to diminish its pureplay rival, but in many ways, Pandora is more radio than radio. Much of broadcast radio has been on a […]

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A New Christmas Hit Under Radio’s Tree

Entry by Sean Ross | December 17th, 2013 | Permalink | 0 Comments;

For the last few years, most artists have just given up on the notion of trying to get a new holiday song played at radio. There’s a glut of new holiday albums each year, but even the most contemporary artists go for the old (roasting) chestnuts. Lady Gaga and Rihanna both had new holiday songs […]

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First Listen: Seattle’s Hot 103.7

Entry by Sean Ross | October 31st, 2013 | Permalink | 0 Comments;

A few years ago, it seemed almost foolhardy to suggest that there might be a hole for a ‘90s/early ‘00s-based rhythmic pop station, even in the most rhythmic-leaning markets. KQMV (Movin’ 92.5) Seattle, the most prominent of that format’s mid-‘00s launches, had initial success, but eventually made a successful transition to Mainstream Top 40. Markets […]

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How To Be Live & Local

Entry by Sean Ross | September 26th, 2013 | Permalink | 12 Comments;

When the NAB/RAB Radio Show began last week, the panel on creating your own individual brand as a personality was asked what might have seemed like a softball question: “What is radio’s brand?” But on Wednesday, that question generated several seconds of silence and no immediate answer. ABC’s Ann Compton circled back a question later […]

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First Listen: Jack FM2

Entry by Sean Ross | August 22nd, 2013 | Permalink | 0 Comments;

What if Jack FM were no longer “playing what we want” but “playing what you want?” If it were no longer built around pop/rock from the late ‘70s and ‘80s? If it were targeted to women under 30, instead of a roughly even gender mix for listeners in their mid-40s? If it played One Direction […]

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Classic Rock: Good News From The “Demographic Cliff”

Entry by Sean Ross | August 20th, 2013 | Permalink | 2 Comments;

It is a term heard a lot in Classic Rock these days: “the demographic cliff.” Any discussion of the state of the format is informed by the percentage of the audience that is 45-to-54-years-old, and by the listeners who have already crossed the line to 55-plus. A few weeks ago, for the first time, a […]

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Station Tweets: Prolific, But Not So Engaged

Entry by Sean Ross | April 17th, 2013 | Permalink | 1 Comment;

With so much emphasis in recent years on tweeting as a low-cost marketing strategy, how are stations engaging with their Twitter followers? Mostly, stations are trying to drive followers to the station Website. Beyond that, their objectives are far more diffuse, and not even as directly marketing-focused as one might think. The 2013 Edison Research/Arbitron […]

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The Songs Country Listeners Love, And Can’t Hear

Entry by Sean Ross | March 18th, 2013 | Permalink | 3 Comments;

Edison Research’s ethnographic study, “Country Radio’s Heartbeat: The Lives Of Your Listeners,” took Edison’s Megan Lazovick and Steve Lemma into the daily routines of nearly 20 Country radio P1s nationwide. From those visits and interviews, they observed that: • Country music had a personal relationship — a friendship — with its listeners. Yet, Country radio […]

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“My Two Songs”: When Listeners Agree To Disagree

Entry by Sean Ross | February 20th, 2013 | Permalink | 2 Comments;

Here’s an observation that began in an unusual way–with a Washington Post article about likely candidates for the 2014 mayoral election. One entrant, who has already established an exploratory committee, is the city councilman for my old neighborhood. So I followed the links on Tommy Wells and ended up at a Post article from 2011–giving […]

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First Listen: Atlanta’s “The Walk”

Entry by Sean Ross | February 7th, 2013 | Permalink | 0 Comments;

Last week, Myrtle Beach, S.C., got a new Country/Southern Rock hybrid, WJXY (Outlaw 93.9), on a frequency that had already attempted the format in the mid-‘90s. The ongoing attempts at finally merging the two styles sent us back to a 2006 article on “The Formats That Make Too Much Sense to Work (Until Now?)” And the industry […]

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