Mother’s Day is just about here, and this year marks the 100th anniversary of this special occasion. To coincide with mom’s big day, Edison will release the 2014 edition of the annual Moms and Media report. Taken from the Infinite Dial study conducted by Edison Research and Triton Digital, Moms and Media 2014 will focus on how mobile has become a priority with moms, showing its prevalence in most of their media behavior. The report will feature fresh tracking data about social networking, simultaneous media consumption and mobile device ownership. In addition, the report will highlight how moms are adapting more traditional forms of media like radio to make it more suitable to their mobile lifestyle.
We know from past research that moms are highly engaged with social networking and that smartphones are a driving force in that frequent usage. Moms and Media 2013 showed us that 64% of moms owned a smartphone and 72% of Facebook moms are accessing the site through their cell phones. The study from last year also told us that 31% of moms owned some type of tablet, which was up significantly from the previous year. We saw these and other strong mobile indicators in the 2013 data and with another year gone by, the mobile factor is even more undeniable in Moms and Media 2014.
Please join me on Thursday, May 8th at 2:00 pm EST when I present Moms and Media 2014. Log in for insights and findings about how moms are not only using technology, social networking and traditional media, but how they are making them fit their mobile way of life.