Perspectives, News & Opinions From The Researchers At Edison

NEW Research on “Daily Deals”

Entry by Tom Webster | Wednesday, April 18th, 2012 | Permalink

Edison will be premiering a brand new research report tomorrow in this space on the “Daily Deals” space–those services from companies like Groupon, Living Social and Gilt–from a national, representative survey of Americans 12+. We’ll examine who is using these services and why, and what the potential ramifications and opportunities are for brands.

You can download the study right here on Thursday, April 19th at 3:00 PM (Eastern Time). I’ll also be trying something a little different, and presenting the study live at 2:30 on a Slideshare Zipcast at this link. No signup is necessary–call it “office hours,” rather than a formal webinar–and I’m hoping that it will be an interactive presentation.

So a chance to hear brand new research on the Daily Deals space AND chat about it? Sounds like a win-win.

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