Perspectives, News & Opinions From The Researchers At Edison

Edison Conducts Florida Primary Exit Polls; Romney Declared Winner

Entry by Tom Webster | Wednesday, February 1st, 2012 | Permalink

On Jan 31, 2012, Edison polled 2,835 Republican Primary voters in Florida to determine their candidate choice and the reasons for their preference. This figure also included 600 telephone interviews with absentee and early voters. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner, followed by Newt Gingrich in second, and Rick Santorum in third.

Republican Turnout in Florida was a total of 1,669,649. Edison’s election team polled 40 polling locations, and our exit polls were used to determine key information from voters, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands of data points within the short duration of the primary and enabled our member clients and subscribers real-time access to in-depth analysis of the Florida results.

Florida Republican Primary Results

Candidate Percentage
Romney 46.4 %
Gingrich 31.9 %
Santorum 13.3 %
Paul 7.0 %
Others 1.3 %


Florida Primary coverage from our clients:






Associated Press

Washington Post

New York Times

Wall Street Journal

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